We are happy to present new clothing collections from JNBY.

JNBY stands for Jiang Nan Bu Yi, which simply means “Jiang Nan Fabric Clothing”. It is also being popularized in US and other international markets as “Just Naturally Be Yourself”.
Based in the beautiful city of Hangzhou, with 500 stores worldwide and boutique shops openings in New York, Tokyo, Moscow, Shanghai and Paris JNBY grew into a recognized and truly international brand.
Many of JNBY models have a peculiar quality – they can be worn in two, sometimes three different ways. Sleeves transform into a waistband, hoods become scarves, while some models can be equally worn front and back, so there’s really no wrong way to put them on!
English speaking bloggers and reporters like to call their garments “morphers” and “shapeshifters” for these qualitites.
While oriented more towards younger customers, JNBY collections are large enough to include both expressive and energetic garments, such as their Rock and Jungle pieces, and more relaxed, neutral, even formal models like in the Zen and Nature collections.
Another trait of JNBY designed garments is almost exclusive use of natural fabrics, such as cotton, ramie, silk and linen. This not only gives the clothes better feel and look, but also makes it easier to care for the clothes – washing and drying a cotton blouse is  something everyonce can do without even looking at the care instructions label.

You can find over 100 JNBY items currently listed in our Tops, Bottoms and Dresses sections.